THE OUTCOME UNISEX PREMIUM RELAXED HOODIE

$69.43 CAD

Anchor your mindset before the challenge begins.

Built on AS Colour’s signature premium relaxed fit, this hoodie features the foundational mantra: "BELIEVE IN THE OUTCOME, B4U BELIEVE IN THE OBSTACLE."

It serves as a tangible, wearable reminder that perspective is everything. Obstacles are inevitable, loud, and immediate—they fight for your attention the moment you set a ambitious goal. But when conviction in the end result comes first, challenges shift from stop signs into mere milestones.

Crafted from ultra-heavyweight, 100% cotton-faced fleece with dropped shoulders and a relaxed drape, it delivers the comfort and substance needed to keep you grounded while you work toward what's on the other side of the hurdle.

Why the Mindset Matters

Believing in the outcome before acknowledging the obstacle is powerful because of how human cognition handles friction:

  1. Prevents Premature Surrender: When people focus on the obstacle first, the brain naturally defaults to threat detection and risk aversion, exaggerating the difficulty before any work begins. Establishing belief in the outcome creates intrinsic momentum that outlasts initial friction.

  2. Re-frames Obstacles as Information: With an unshakeable target in mind, obstacles stop being reasons to quit and become operational problems to solve. They shift from identity-threatening blockers to logistical details.

  3. Sustains Endurance in the Dip: Hard outcomes take long horizons. When the novelty of starting wears off and the friction peaks, having an ingrained vision acts as an anchor, ensuring effort doesn't collapse midway through the process.

Select color: Cypress

Select size

More details

  • 80% cotton, 20% recycled polyester fleece
  • Heavyweight fabric (9.4 oz)
  • Relaxed fit
  • Lined pullover hood with no drawcord
  • Dropped shoulders
  • Kangaroo pocket in front
  • Sleeve cuff ribbing
  • Tear-away tag

Disclaimer: The brushed interior of this hoodie tends to shed. To reduce visible traces of lint on clothes, avoid wearing dark colors under light-colored clothes and vice versa.

Quality Guarantee & Returns

  • Quality is guaranteed. If there is a print error or visible quality issue, we'll replace or refund it.
  • Because the products are made to order, we do not accept general returns or sizing-related returns.